Analytics2–31 October 2026

What is driving your numbers

Every chart is calculated from records in Aurelia Studio. Compare periods, channels and catalogue performance without exporting a spreadsheet.

Revenue

₦10.4m

+57.6%vs previous period

Gross profit

₦6.22m

59.8% gross margin

Average order

₦120.98k

86 sales · 136 units

Customers

10

10 repeat buyers · ₦1.04m each

Revenue performance

2–31 October 2026 · recorded revenue vs operating expenses

Period total ₦10,404,500Previous period ₦6,600,50057.6% vs previous

Sales by channel

₦10.4m attributed

Revenue₦10.4m
  • In-store₦4.28m
  • Online₦3.32m
  • WhatsApp₦2.81m
In-store share of revenue41.1%Channel rank 1
Online share of revenue31.9%Channel rank 2
WhatsApp share of revenue27.0%Channel rank 3

Revenue by category

Catalogue mix · 2–31 October 2026

9 categories
01Dresses₦2.17m20.7%
02Bottoms₦1.47m14.0%
03Bags₦1.44m13.7%
04Accessories₦1.4m13.3%
05Outerwear₦1.38m13.1%
06Footwear₦896k8.5%
07Tops₦816k7.8%

Customer growth

New customers per month · cumulative

10 total

Aug

+0

10 total

Sept

+0

10 total

Oct

+0

10 total

Catalogue performance

Units, revenue and margin by item · 2–31 October 2026

Manage catalogue
ItemTypeUnitsRevenueMarginRevenue shareStock

Adire Silk Wrap Dress

Dresses

Product15₦2,175,000₦1,245,000
21%
24

Tailored Wide-Leg Trousers

Bottoms

Product16₦1,472,000₦864,000
14%
18

Structured Mini Bag

Bags

Product12₦1,440,000₦864,000
14%
9

Cropped Denim Jacket

Outerwear

Product16₦1,376,000₦832,000
13%
14

Handwoven Aso-Oke Tote

Accessories

Product19₦988,000₦617,500
9%
Low stock

Leather Slide Sandals

Footwear

Product16₦896,000₦560,000
9%
27

Let the numbers explain themselves

Ask NEXCRI AI why revenue moved, which channel is growing, or what to restock. Every answer states the period it used, the records behind it and its confidence.

Top customers

By lifetime spend

  • Amara Obi13 orders · Port Harcourt₦2.49m
  • Bisi Lawal15 orders · Magodo, Lagos₦1.83m
  • Damilola Ajayi10 orders · Yaba, Lagos₦1.72m
  • Kemi Adeleke11 orders · Surulere₦1.64m
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Metrics use recorded transactions only. Discounts apply at order level and are excluded from product revenue.Open reports